Strategy

Unity Candidates

People who put people over party. It’s not about prescribing an ideology; it's about solving problems. We support candidates in both parties' primaries who are pragmatic, pro-reform, and pledge to join a cross-partisan caucus.

The Problem

The primary system advantages candidates who pander to the extremes and special interests.

How is it that the choice in general elections often feels like having to pick the lesser of two evils? The answer is party primaries — because they tend to produce the most extreme candidates. And it’s not just about how the process works. It’s about who shows up.

With relatively small amounts of spending, single-issue groups and special interests have an outsized influence, and with low voter turnout, the most active partisan voters dominate.

The result? Candidates the rest of us aren’t crazy about.

our Solution

We support candidates on both sides who put people over party.

Unite America’s primary strategy aims to serve as a counter-balance to the political extremes and special interests by recruiting candidates and mobilizing resources to support Unity Candidates in both parties’ primaries. 

On both the state and federal level, our electoral work is exclusively focused in primary elections in “safe” seats—in order to impact which leaders control both parties, not which party controls the government. In other words, we don’t pick sides between the parties; we pick sides within the parties.

Our Criteria

Country Over Party

Candidates may be principled conservatives, progressives, or centrists, but commit to putting the public interest over partisan or special interests.

Pro-Reform

Candidates support electoral reforms that increase competition, participation, and accountability in our political system.

Evidence-Based Policy

Candidates use facts and reason to inform their positions on any issue. They may have different stances on issues, but they use facts and reason to inform whatever their position may be.

Cross-Partisan Caucus

State candidates commit to joining or starting a cross-partisan caucus of other legislators who meet regularly to find common ground and advance common sense legislation.

Our Strategy

Protect Incumbents

Elected leaders fear doing the right thing will earn them a primary challenge in their next election. We step up to defend the leaders who have served their constituents faithfully.

Support Open Seat Candidates

When a seat opens up because of a retirement or term limits, we evaluate the field of candidates who step forward to support the one most closely aligned with our values.

Challenge Extremists

It’s time to push back against the extremes. We recruit and support primary challengers to the most partisan and corrupt incumbents who are out of step with their districts.

Why it Matters

Reforms to the political process will only get us so far.

To solve the major challenges facing our country, we must also work to elect the right kind of leaders. Ultimately, it’s the people we elect to office who will craft legislation and vote on the issues we care about. 

While most of the partisan political industrial complex is focused on flipping a small number of “swing” seats from one party to the other, Unite America is focused on electing the best candidates within both parties in the vast majority of “safe” seats. Over time, we will build a pipeline of a new generation of leaders to office who believe in putting people over party. 

OUR PORTFOLIO

Places you can invest now to support Unity Candidates

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News

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Our Partners

Unite America is proud to work with our partner organizations to elect Unity Candidates.

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