Marketing & Digital Director

We’re looking for someone who is a capable and creative storyteller, and someone who can build a robust engagement program that welcomes our supporters into the movement and inspires them to take action.

Marketing & Digital Director

Unite America seeks a Marketing & Digital Director. The Marketing & Digital Director is responsible for developing and executing the organization’s marketing strategy to create a new, national brand in politics and recruit, engage, and mobilize a national community of supporters who can help advance the objectives of our movement.

The ideal candidate is a creative and entrepreneurial with a strong track record of implementation and execution; is strongly self-motivated, obsessively organized and exhaustively detail-oriented; has experience building and managing teams; is comfortable working in a fast-paced and highly demanding startup environment.

The Marketing & Digital Director will be based in Denver, Colorado and report to the Executive Director. This is a full-time role with full benefits and a starting salary of $75,000. 

Responsibilities:

  • General
    • Develop and implement marketing, digital, and communications strategy and lead a cross-functional team of at least three other employees to execute it
    • Build, protect, and scale Unite America’s brand nationally and sub-brands within state markets
    • Leverage the power of storytelling to raise awareness, recruit supporters, and deepen engagement across all challenging including email and social media

  • Digital Campaigns
    • Run data-driven, online marketing campaigns to acquire new supporters
    • Develop segmented messaging and audiences and engagement funnels to optimize campaigns
    • Produce reports to identify strengths, weaknesses, and opportunities across all channels

  • Subscription Program
    • Manage and scale the Founding Member monthly donor “subscription” program
    • Develop tools to monitor monthly membership acquisition and retention
    • Work with our Development team to create an engaging and worthwhile membership experience

  • Community Engagement
    • Update and organize our ladders of engagement that inspire new supporters to action
    • Facilitate online communities of leaders across the movement (donors, volunteers, candidates)
    • Orient programs toward key outcomes like fundraising, candidate recruitment, and brand growth

Requirements:

  • At least five years of professional experience; campaign or non-profit experience highly desirable
  • A strong desire to fix a broken political system and passion for our cause
  • Movement-minded leader with a track record of cultivating online followings of supporters and activists
  • Experience conceptualizing, developing, implementing, and evaluating paid online media campaigns
  • Experience with traditional consumer-facing subscription campaigns, including optimizing CAC & LTV   
  • Experience developing and managing the production of written and multimedia content
  • Ability to multitask, prioritize, and execute at a high level
  • High standard of professionalism and personal integrity

Unite America is a national political organization that aims to bridge the growing partisan divide in government by strategically electing common-sense, independent candidates to office.  To apply, please fill out application at uniteamerica.org/apply.